Research Phase

1. Project Analysis

Thorough study of the client's brief, encompassing detailed analysis. Identification of primary needs, goals, and uncovering hidden aspects requiring attention are integral parts of our process.

What this phase will allow us to do?

2. Competitors Analysis

We thoroughly analyze competitors, noting their strengths and weaknesses. Key aspects are highlighted to draw general conclusions. This approach ensures a comprehensive understanding of market dynamics.

We check competitors

We analyze information

3. Moodboard

Gathering references: layout samples, typography examples, color palette, illustration examples, and other graphical stuff. The goal is to find several directions for the further creation of concepts and sync vision for future product UI.

We combine references for the emotions

Deliverable:

Research & Moodboard in Figma boards

(Top of the 1–2 day range: the IA covers 9 service lines, 12 sectors, a filterable project archive and a 6-grade people directory.)

Timeline:

⧗ 2 days

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Defining Concepts

1. Creation of Main Page Concepts

The aim is to confirm the design style for the product, with 1-2 options depending on project goals. Each concept includes a hero section, a second block, description of proposed vision, strengths of design, addressed customer pains, and benefits.

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Research Phase

1. Project Analysis

What this phase will allow us to do?

2. Competitors Analysis

We check competitors

We analyze information

3. Moodboard

We combine references for the emotions

Research & Moodboard in Figma boards

⧗ 2 days

Defining Concepts

1. Creation of Main Page Concepts

Project breakdown